01 — The Power Of Content Positioning

01 — The Power Of Content Positioning

Welcome to Marketing for the Tribe.

Hey, everyone.

This is Nick Tribe.

I want to welcome you to the Marketing For The Tribe blog.


Whatever you want to call it.

Probably a podcast too.

Who cares?


This is episode number one.

Did I say welcome yet?

Yep, I did.

So let’s not waste other precious time.

Let’s talk about…

“Who The Heck Are You And What Are You Talking About?”

Glad you asked.

Good question.

My name is Nick Tribe and I’m a DJ, marketer, and entrepreneur.

I’ve spent the last few years studying from the most successful marketers & entrepreneurs worldwide.

I’ve read countless books, attended countless courses, and devoured countless pieces of information on marketing and entrepreneurship.

I’m now building a one-person business leveraging digital products & my personal brand, while also being a DJ and traveling the world.

Join me and follow along as I learn, apply, and share marketing insights to build my million-dollar business.

This is Marketing For The Tribe.


My game plan is pretty simple.

I’m just going to dump some marketing ideas and concepts on you, sharing my journey.

It’s not going to be necessarily long or extensive.

Just the amount I need to share what I am doing, learning, experimenting, and stuff.

In other words…

You get the raw sh*t.

My successes, but most important, my FAILURES.

And I fail a lot.

That way, hopefully you can get some value out of this as well and get some ideas for your business.

That’s the game plan.

What Can I Expect From Marketing For The Tribe?

Another good question.

You’re on fire today. Huh?

But seriously.

You’ve got questions, and I’ve got answers. So let’s dive in, shall we?

In just a few short years as a marketer, I’ve done some pretty cool stuff.

I’ve sold products, services, you name it.

From low ticket to high ticket.

From complete strangers to paying customers.

From product ideas…to cash.

In other words…

I’ve been around the marketing block, my friend.

Now, imagine a show where we can chat about marketing day in and day out. That’s what Marketing For The Tribe is all about.

But let me be completely frank with you.

I’m kind of obsessed with copywriting, sales funnels, offer creation, ads, direct response and all the strategic thinking that goes behind all of that.

So that’s why I *Really* made this show.

So I can talk about it everyday with you.


Now you know my secret.

But hold up, this ain’t your average marketing show.

We’re not here for fluffy, surface-level stuff.

Nah, we’re diving deep into the nitty-gritty details that separate the winners from the losers.

I’m talking real strategies and tactics that bring in serious results.

We’re arming you with the knowledge and skills to dominate the marketing game like a true champion.

And here’s the best part: I’m not holding back.

I’ll share the good, the bad, and the ugly.

We’ll laugh, we’ll cry, and we’ll learn from my wins and losses along the way.

Too much?


But let’s face it, the best lessons often come from our biggest failures.


Get ready to level up your marketing game.

With Marketing For The Tribe, you’ll gain insights that will make you a marketing rockstar. It’s like having your own personal marketing mentor, guiding you every step of the way.

Alright maybe that was too of an ‘old-school’ claim.

But really.

No fluff.

No boring jargon.

Just straight-up marketing goodness delivered in a way that’ll keep you hooked.

My goal is audacious.

But hey. Shoot for the moon, right?

This show is gonna change the way you think about marketing.


Now enough of the presentation.

The stage is SET.

And speaking of the stage…

Let me talk about the juicy stuff of this issue.

Because I’m going to be talking about…

The power of content positioning.

What is content positioning, you ask?

Content positioning refers to the strategic process of placing and presenting your content in a way that resonates with your target audience

Think of it this way.

In a vast sea of information and countless competitors vying for attention, how can you ensure that your content stands out and captures the interest of your audience?

That’s where content positioning comes into play.

Content positioning is about the context in which the content is published.

This understanding is precisely why I created this show, as a DJ myself.

For example…

I know that while I’m spinning records at a club, the audience expects a fun and energetic atmosphere where they can dance and enjoy themselves.

It would be out of place to start discussing marketing in that context.


No matter how exceptional your marketing content may be, it needs to align with the expectations and desires of your audience in a given context.

That’s the essence of content positioning.

It’s about the context.

It’s about the messenger, not the message.

It’s about the who. The where. Not the what.

I didn’t invent this.

Content positioning is a thing since…Well, a lot.

In the past, people used to read specific magazines that catered to their interests and provided relevant content.

Today, people follow pages, creators, and influencers.

But the principle stays the same.

Positioning plays a significant role in how content is perceived and received by the audience.

The same message or information can be positioned differently depending on the context and the messenger.

Let’s take a simple example.

Let’s say both a fitness expert and a dating guru are suggesting doing pushups.

The fitness expert, with their expertise in physical fitness and training, positions the message of doing pushups as part of a well-rounded exercise routine to improve strength and overall fitness.

He might emphasize the correct form, different variations, and the specific benefits of incorporating pushups into a workout regimen.

On the other hand, the dating guru might position the same message of doing pushups as a means to enhance confidence and attractiveness in the dating world.

He could relate pushups to building a more appealing physique, boosting self-assurance, and creating a positive impression when meeting potential partners.

The core message of doing pushups remains the same.

The positioning differs based on the target audience and the desired outcome.

The content is tailored to align with the interests, aspirations, and needs of each respective audience.

By understanding the preferences, motivations, and characteristics of your target audience, you can strategically position your content to resonate with them.

This involves adapting your messaging, tone, and presentation to match the expectations and values of your audience within a particular context or platform.

Let’s explore another example that further underscores the importance of content positioning.

Consider an article titled:

‘How To Reach Your Most Ambitious Goals.’

Now, imagine this article appearing on two different platforms.

Playboy and Forbes.

The same exact article.

The context in which it is presented drastically influences people’s perceptions.

If published on Playboy, known for its focus on lifestyle and entertainment, readers would likely expect a more playful or provocative take on achieving goals, perhaps with an emphasis on personal fulfillment and enjoyment.

Conversely, if the same article appeared on Forbes, a renowned business and finance publication, readers would anticipate a more serious and pragmatic approach, with an emphasis on strategic planning, professional development, and financial success.

This contrast exemplifies how the context or the messenger can significantly shape audience interpretation, often holding equal, if not greater, importance than the message itself.

Do you get it?

I think that’s powerful stuff.

Alright, one last example.

Think about doctors.

People TRUST doctors.

Let’s say a doctor gives you some advice.

If the same advice is given in a casual conversation among friends…

My bet is that you take it differently.

It might be the EXACT same advice.

But it lacks positioning.

Context matters.

Content needs to be positioned.

That’s why I created this show.

Marketing For The Tribe.

It’s about marketing. It makes sense if I talk about that.

Picture this: if I were to say,

“Hey, I’m a DJ, and I think this funnel could be improved if we did…”

What would be the response?

“You’re just a DJ. What do you know?”

But hold on, here’s where it gets interesting.

If I introduce myself differently, like this:

“Hey, I’m Nick Tribe. I’ve sold products, services, and more. Plus, I’m the host of ‘Marketing For The Tribe’ show. I believe this funnel could be improved if we did…”

Suddenly, everything changes. It’s a whole different ball game.

Different stuff.


That’s why content positioning is so important.

When your content is positioned effectively, it not only attracts your target audience but also compels them to take action.

It establishes you as a thought leader, builds credibility, and fosters long-term relationships with your customers.

Think about it before creating your next piece of content or marketing collateral.

Sounds cool?

Hope you got value from it.

Talk soon,

Nick Tribe


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